Glossary

The key terms used across theconsumer.ai, in one place.

The terms you'll meet most, in plain language. Product names (Panel, Digital Twin, Research Agent, and so on) stay in English throughout the app.

Term	Meaning
Research Agent	The AI assistant you talk to; it finds panels, designs studies, and runs surveys.
Thread	One saved conversation with the agent.
Turn	A single question-and-answer round within a thread.
Panel	Your audience — a defined, versioned group of AI consumers.
Synthetic Consumer	An artificial consumer generated from population data.
Digital Twin	A representation of a real person interviewed beforehand.
Synthetic Panel	A panel made of Synthetic Consumers.
Twin Panel	A panel made of Digital Twins.
Panel scope	Whether a panel is Standard (shared) or Team (yours).
Panel version / vintage	A frozen member list, and the date it was generated.
Panel Slot	A capacity unit for how many Team panels you can hold at once.
Study	A survey design: research question, questions, and stimuli, for one panel.
Survey	A study while it's running against the panel.
Stimulus	An image shown to the panel during a study.
Research question	The central thing a study sets out to learn.
Study status	Where a study is: draft, running, analyzing, report draft, published (or failed/abandoned).
Report	The result of a study: report head, charts, statements, and quotes.
Report head	The basis of a report: panel name, type, version, vintage.
Finding / Statement	An interpretation drawn from the results.
Recommendation	A suggested action derived from the findings.
Trust marker	A label showing how solid a statement is (Derivation, Thesis, Exploratory, Machine translated).
Evidence / Quote	A real panel voice supporting a statement.
Report Dock	The report view beside the chat in a thread.
Credits	The unit consumed by running surveys and generating panels.
Team / Workspace	The shared space where your panels, studies, and reports live.